
Over the past few weeks I have been heavily involved with creating, tweaking and all too often just reading rss feeds. It all started with my desire to put an rss feed on the sculpture website for the newly designed news section. This meant that I had to code the rss myself, and validate, test etc…
This was actually quite entertaining, as I didn’t really know that much about how rss was structured and what standards need to be adhered to. Although at times it was rather frustrating, as I found that most rss readers really don’t give any leeway for bad characters, or bad structure. Literally one & in a item would stop the whole thing from displaying…with no error message either.
Of course the most difficult part was actually explaining to people what I was doing and why it was worth the time and effort to do it…hopefully it will become evident as time goes on. I kept trying to simplify and simplify, but as soon as I mentioned rss, their eyes glazed and drool began to drip from the corner of their mouth. Ahh well…
Anyway, the main point of this is that once I got a validated, workable rss xml document up and going, I discovered feedburner. Quite a few popular blogs use it, and I had always assumed it didn’t really do much which was useful to me. How wrong I was!
Not only is it a complete doddle to setup, it also has some neat little features. The first and best is the way it presents your feed. No longer are newbie IE users sent to a bewildering xml document when they click the subscribe button, feedburner has a nice gui for your feed, allowing you to automatically add it to almost all the popular readers. Personally I do think the landing page could be a little more newbie-friendly though, perhaps a brief non-tech explanation as to why rss is good as well as some download links to popular readers, or links to web-based services.
It also has a nice statistics engine, as you may have noticed by now I kind of have a statistic addiction…the business model for feedburner is based around the need for more statistics, you pay $5 per month to get all sorts of extra info about your readers…seems quite a good plan.
Some of the other benefits are the feedflares, which add little links to the bottom of each entry (’email this’, ‘add to del.icio.us’, ‘digg it’ etc). and possibly most useful for the sculpture site is the ability to subscribe via email, perfect for the non-rss-enlightened reader. You can also chuck in your del.icio.us bookmarks or diggs for the day into the feed, although for some reason not both yet.
All in, feedburner is a fantastic service, adds value and costs nothing…which is what we like!